A Different Kind of Law Firm

Merchants Counsel provides full service legal representation to direct marketers, catalog, retail, and e-commerce clients engaged in the multichannel marketing of their products and services.  With over 20 years experience in the multichannel marketing sector, we are able to provide our clients with affordable, customized solutions that help mitigate their risks and protect their valuable brands.

James Hastings, the principal of Merchants Counsel, was the first in-house counsel to a $100 million + New-England based multichannel retailer.  He understands the needs of this specialized industry and works with his clients to achieve their business and strategic objectives.  Unlike large national or regional law firms that often assign more than one attorney to a matter, or charge high hourly rates to justify their salaries and overhead, Merchants Counsel works in a cost-effective environment. The result is potential savings to our clients.

Merchants Counsel's practice focuses on the legal compliance and protection needs of start-ups and established brands that require guidance with the following matters:

• Direct Marketing
  
• Trademark & Brand Protection
  
• E-commerce & Technology
• Information Security & Privacy
• Vendor Contracts & Agreements
• Marketing & Promotions
  
• Advertising & Claims
  

Industry Areas

• Fashion & Accessories
• Personal Care
• Food & Beverages
  
• Home Furnishings
• Domestics
• Internet and Technology
• Publishing
• Advertising and Marketing